Bridgewater Capital’s thesis of working with companies in markets in which a large and identifiable change is taking place on a global scale can produce very large returns. Our deep domain experience in understanding the LOHAS space and players allows us to be very selective with which companies to work with in this growing sector.
“Lifestyle of Health and Sustainability” (LOHAS) describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. Approximately 19% percent of the adults in the U.S., or 41 million people, are currently considered LOHAS Consumers. This is a global phenomenon driven by values-based consumers and is taking place on a large scale not only in the U.S. but also Europe and Asia.